07. Work Smarter not Harder: Use Data.
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EG - Floor - B Jakobshorn, EG - Floor - B Jakobshorn

Making intelligent use of customer data is more important than ever for business success in the era of big data, social media and cross-channel strategies. We present solutions and suggestions that show simple ways of using big data in everyday hotel management.

Moderation: Annika Grünig - Project Manager Accommodation Marketing, Switzerland Tourism