21. Reach Expats via Digital Marketing.
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EG - Floor - A Dischma, EG - Floor - A Dischma

In this session, we will provide valuable insight as to who the expat audience is, how they spend their time discovering Switzerland and how to attract this lucrative segment. We will provide additional tips as to how you can evaluate your own website and social media pages.

Moderation: Federico Sommaruga - Director Emerging Markets & Special Projects, Switzerland Tourism