16. Senior citizens: a strategic target group for the tourism sector.
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EG - Floor - A Seehorn, EG - Floor - A Seehorn

They are the cruise companies' top customers. You see them in museums, near coaches outside shopping malls, walking on paths around villages … And the trend is becoming more marked as baby-boomer generation approaches retirement: senior citizens are in good health, and they expect to go on taking advantage of their new-found free time to travel, discover and enjoy themselves. How can we capture their attention, win them over and retain their loyalty? Senioragency shares its vision with you.

Moderation: Gilles Dind - Head Europe West, Switzerland Tourism