They are the cruise companies' top customers. You see them in museums, near coaches outside shopping malls, walking on paths around villages … And the trend is becoming more marked as baby-boomer generation approaches retirement: senior citizens are in good health, and they expect to go on taking advantage of their new-found free time to travel, discover and enjoy themselves. How can we capture their attention, win them over and retain their loyalty? Senioragency shares its vision with you.
Moderation: Gilles Dind - Head Europe West, Switzerland Tourism