03. U.S. Ski Destinations Do it Differently.
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We’ll peak across the Atlantic to see how Colorado’s mountain resorts attract the snow lovers, snow sport enthusiasts and more. The CEO of the Breckenridge Tourism Office has broad experience in senior marketing and operations roles with Vail Resorts, and she knows Switzerland well. She will cover issues such as their approach to research, experience-based messaging, social media and the impacts of Airbnb.

Moderation: Alex Hermann - Director North America, Switzerland Tourism